The first past the post system in the UK means that most of our votes don’t count. It’s been suggested by the electoral reform society that up to three quarters were wasted in 2015. Some voters don’t bother voting, many vote tactically but many can’t because the party they support is likely to be third or worse in their constituency. In 2015, 50% of votes were cast for losing candidates .

Swap my Vote has been created to tackle that problem. The platform uses social media to help pair voters who want to swap, each casting each other’s preferred vote where it counts most.

You decide which party to support and a party you would be willing to vote for tactically in your local constituency. The platform delivers a list of people with the opposite preference. Pick a partner to swap your vote with (the polls can help you see where it will make most difference). If your partner agrees to the swap, it is confirmed. Swap my Vote also puts you in touch with each other’s Facebook or Twitter profiles.