Why Social Media May Decide the Outcome of the Election After All

Today the leadership, MPs and Federal Executive of the Liberal Democrat party are meeting to decide in which direction the party will leap, if indeed they opt for either.  Today’s discussions will decide who will be Prime Minister and which party or parties will form the government.   These are closed meeting but the social web is play a really significant part in the debate.

Yesterday Mark Pack, joint editor of Liberal Democrat Voice used the blog platform to open out the debate “On Saturday afternoon the party’s Federal Executive is meeting to discuss how the party should handle the Parliamentary situation… in order to ensure that people have a chance to send in a view that will be read before the meeting, we’ve agreed with the Party President Ros Scott a special email address which can be used to email in your views.”

There has been ardent discussion on twitter with the hashtag #DontDoItNick trending and a Facebook group has been created which the administrators claim is being monitored by the party hierarchy.  Currently it has 14,000 members and is growing at a rate of over 1000 an hour.  A Flashmob organised mainly via social networks has appeared outside of the Liberal Democrat HQ.  At the same time Sara Scarlett – Director of Development at Liberal Vision has been gauging support for a Con/Lib agreement. This could in the end turn out to be the social media election that many predicted.