The LibDem bandwagon stepped up another gear today with perhaps the most effective voter inspired social media initiative of the campaign to date. It’s a Facebook Group called “We got Rage Against the Machine to #1, we can get the LibDems into office!” It cleverly echoes, or should I say explicitly refers to, the Facebook campaign that upset the X-Factor dominance of the pop charts at Christmas.
It has grabbed the post leaders debate mood and membership has rocketed in the days since, with it passing the 100,000 fan mark this afternoon. A week ago and before the debate took place it had just 10,00o fans. It has become an online rallying point for supporters and activists. and a place to share irreverent campaign collateral, like the image above.